COLUMBUS, Ga., Nov. 07, 2017 (GLOBE NEWSWIRE) — Realtree, the worldwide leader in camouflage, recently released its new Realtree Fishing camouflage and brand, which are now teamed with Fishing League Worldwide (FLW) to further that organization’s wide-reaching work to ensure our outdoor heritage and fishing opportunities.
“I grew up not only in the woods but on the water,” said Realtree President and CEO Bill Jordan. “My family lived an outdoor lifestyle. It was core to everything we did. In fact, my father owned two boat businesses for many years, so that really put me in touch with fishing’s impact on not only the economy, but also its positive effect on people of all ages. With all of this in mind, it is a great pleasure for me to offer our new Realtree Fishing pattern and brand to fishing enthusiasts everywhere, and to work with FLW to ensure that people are free and able to fish for many years to come.”
Beyond being the world’s largest tournament fishing organization, FLW is a leader in conservation, fishing education, and habitat protection. FLW is also committed to maintaining industry-leading live-release rates at all of its tournaments.
As part of the agreement, the Realtree Fishing camouflage and brand will receive exclusive exposure across all of FLW’s media platforms including FLW Bass Fishing magazine, the internationally-broadcast “FLW” television show, social media channels, and on-site activation at FLW’s world-class tournaments and expos, including prominent display at the YETI FLW College Fishing and Bass Pro Shops FLW High School Fishing series. The FLW College Fishing and High School Fishing circuits were launched in 2008 and 2011, respectively, to promote education and the love of nature and outdoors through fishing. Students are able to participate in the sport with little or no cost and given the opportunity to win tremendous prizes for their clubs and schools.
“We are proud to announce our partnership with Realtree, an industry leader that shares the same enthusiastic outdoors audience as FLW,” said Trish Blake, FLW President of Marketing. “Their camouflage has been a favorite among hunters and outdoorsmen for many years and we are excited to showcase the high-quality Realtree Fishing gear and apparel. This partnership is truly a win-win for our anglers, fans and the sport of professional bass fishing.”
About Realtree Fishing
Realtree Fishing is a natural extension of parent brand Realtree, the world’s leading camouflage designer, marketer and licensor. Realtree Fishing’s growing partnerships in manufacturing, retail and conservation ensure that the brand’s customers will enjoy the best fishing products, availability and natural resources access for generations to come. Find Realtree Fishing on Facebook, Instagram, Twitter and at RealtreeFishing.com.
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2017 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 258 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico, South Africa and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Snapchat.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c93534a7-e594-4cde-a3e8-a42fced0490d
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