Exclusive: Binary Options exec Mickey Winitsky replaces Dror Efrat as CEO of Investing.com – LeapRate

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LeapRate Exclusive… LeapRate has learned that popular financial news site Investing.com has appointed Mickey Winitsky as its new CEO.

Mickey Winitsky is replacing Investing.com founder Dror Efrat as CEO of Investing.com, although we understand that Mr. Efrat plans to remain active with the company, albeit in a somewhat reduced day-to-day role. Mickey Winitsky

Mickey Winitsky is joining Investing.com from (former) Binary Options platform provider MarketsPulse, where he was CEO for the past three years. (He also came in to MarketsPulse to replace a founder, Rachely Esman). MarketsPulse was one of first corporate victims of the decision of Israeli authorities to clamp down on and eventually ban the Binary Options sector. The company’s website today has one (non-interactive) page stating:

FINTECH – reshaping the industry with technological and financial expertise. MarketsPulse has been serving the online financial industry for over a decade. Our passion to create premium technology, combined with financial know-how, has led us to where we are today. We’re building business ideas with you and our experienced team of developers, quantitative analysts, project manager, designers, etc. Join us in the next generation of Fintech.

Before joining MarketsPulse in 2015 Mickey Winitsky had spent several years in the gaming sector, as COO of Pariplay and Head of Acquisition for Caesars Interactive Entertainment Inc. Dror Efrat

Dror Efrat began Investing.com in 2007 as a forex news portal called ForexPros.com, growing the company to incorporate 18 different languages and localized editions by 2011. In 2012, Mr. Efrat made the then-seemingly brazen decision to pay $2.45 million to buy the investing.com url, the most expensive url sale that year (according to AOL.com). But it seems to have worked out well, with the renamed Investing.com continuing to grow and becoming a popular site for traders from around the world – and a popular site for advertisers looking to land new active trading clients. Many if not most of Investing.com’s advertising clients have remained online brokers, and more recently crypto trading platforms.

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